Instructional Design That Connects
Human-centered, story-driven, and built for real-world learning.

Hi, I’m Jen.

I design engaging learning experiences that meet people where they are—and help them grow from there.

A light-colored desk with a notebook in the center, open to white pages, with colorful tabs holding down the pages, and a ...

Check out my flagship project

This scenario-based e-learning is a concept project that helps project managers make informed decisions when leading software development teams during retrospective meetings. 

What People Are Saying

“I’ve had the privilege of working with Jennifer Popa on both editorial and academic projects, and she brings a rare blend of intellectual rigor, strategic thinking, and creative problem-solving to everything she does. With deep expertise in learning design and a sharp editorial eye, she consistently delivers thoughtful, engaging, and effective learning experiences. Collaborative, proactive, and always solutions-focused, Jennifer elevates the work—and the people—around her.” 

Lindsay Tigue, PhD

Instructional Designer, Michigan State University

“Jen’s jump into instructional design was a natural fit: she understands the self-drive needed to find your own solutions and become a subject matter and technical expert in your own right, while making content that is engaging and relevant to your end user. I watched her take to tools including Articulate Storyline and Vyond extremely quickly, creating micro-learning that has a story arc, consequences, and perspective. An organization that prioritizes bite-sized mobile learning would especially benefit from her technical and creative savvy.”

Aubrey Banning, MA

Sr. Manager Learning & Development, Healogics

“Partnering with Jennifer on instructional design projects is energizing and rewarding. She’s the kind of person who dives in headfirst into everything she does, learning new skills through hands-on exploration and sheer determination. Her skill in shaping undefined, complex material into clear, engaging learning experiences speaks volumes about her creativity, empathy, and focus on impact. Her background as an educator and writer adds a storytelling quality to her work that’s both magnetic and meaningful. She’s reliable, collaborative, and effortlessly agile, able to pivot with evolving needs while keeping communication clear and constructive. She designs with the learner front and center above all else, elevating instructional content with clarity, empathy, and intention to create experiences that truly resonate.”

Sara Ochoa, MEd

Instructional Designer, University of Washington